20世纪三、四十年代陕西报纸广告研究——以《西京日报》和《西北文化日报》为样本  

The analysis of the advertisements on the newspapers in the decades from 1930′s to 1940′s of Shaanxi

作　　者：汪永平[1] 

机构地区：[1]西北工业大学人文与经法学院,陕西西安710072

出　　处：《西北大学学报（哲学社会科学版）》2008年第6期53-57,共5页Journal of Northwest University：Philosophy and Social Sciences Edition

基　　金：全国教科"十五"规划课题基金项目(BMA010112);2007年度西北工业大学人文社科与管理振兴基金(RW200706)

摘　　要：20世纪三、四十年代,陕西报纸广告有一定繁荣。为给今天的报纸广告发展提供一定的历史借鉴,以《西京日报》和《西北文化日报》为样本,采用现代广告学原理,通过案例分析,研究20世纪三、四十年代陕西报纸广告的诉求类型,阐述其历史文化特色,认为其蕴涵着鲜明的时代风格与地域特色。The advertisements on the newspaper turned up in the large amounts in the decades from 1930＇s to 1940＇ s. By the theory of modern advertisement and the way of exploring the cases, using Xijing Newspaper daily and Northwestern Culture Newspaper daily as sample, on the basis of discussing the situations of their developments, the the types of the means of persuading readers and the historical character of culture of them were studied in order to apply some enlightenments to resign advertisements on modern newspaper, and research the characteristics of cul- tures of social life atthat time.

关 键 词：30、40年代 陕西 报纸广告 

分 类 号：G124[文化科学]