商业模式创新：企业把握市场机会的金钥匙  

Innovation of Commerce Mode:A Golden Key for Enterprises to Grasp Market Opportunity

作　　者：李时椿[1] 

机构地区：[1]南京财经大学工商管理学院,江苏南京210046

出　　处：《北京工商大学学报（社会科学版）》2008年第6期24-27,共4页JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES

基　　金：江苏省社会科学基金重点项目(06JSAJY001);主持人:李时椿。

摘　　要：在经历了要素驱动与投资驱动两个阶段之后,当前中国的大多数行业都已进入了同质化激烈竞争的时代,商业模式的趋同是其重要表现之一。产品创新所带来的先发优势持续时间越来越短,品牌的差别化塑造则需要长时间的积累,中国企业若要持续向更高境界迈进,商业模式创新就成为企业把握市场机会、更上一层楼的金钥匙。After both factor-driven and investment-driven phrases, most Chinese enterprises have entered an era of fierce homogeneous competition, one vital feature of which is that commerce mode tends to be identical. Therefore, the time for preempt advantage out of product innovation lasts shorter and shorter, but brand distinction takes longer time to accumulate, however. If Chinese enterprises determine to strive forward to a top level, the innovation of commerce mode will turn out to be a golden key for the enterprises to grasp market opportunity in their further progress.

关 键 词：商业模式 创新 市场机会 

分 类 号：F715.1[经济管理—产业经济]