模糊多指标评价方法在连锁店选址中的应用  

Application of Fuzzy Multi-criterion Evaluation Method in Location Decision-making of Chain Store

作　　者：陆影[1,2] 任庆娟[2] 

机构地区：[1]安徽财贸职业学院电子商务系,合肥230601 [2]中国科学技术大学管理学院,合肥230026

出　　处：《技术经济》2008年第11期33-37,104,共6页Journal of Technology Economics

摘　　要：建立了连锁店选址评价指标体系,并运用模糊多指标评价方法,从人口因素、竞争态势、交通情况、商业环境和场地条件5个方面对连锁店选址进行综合评价,为连锁店选址提供了简便可行的决策方法。最后,举例展示了模糊多指标评价方法在连锁店选址中的应用。This paper establishes the evaluation index system on the location decision-making of chain store,and uses the fuzzy multi criterion evaluate method to determine the location decision-making of chain store from five aspects including population, competition situation, transportation,business environment and site condition,which is simple and feasible. Finally,an example is presented to illustrate the proposed approach.

关 键 词：连锁店 选址决策 多指标评价法 三角模糊数 

分 类 号：F717.6[经济管理—产业经济] F224