付费体育频道发展中的困境及其对策  

The Priedicament and Contermeasure in the Development of Pay-TV Sport Channel in China

作　　者：杨立[1] 胡理文[1] 

机构地区：[1]南京师范大学,江苏南京210097

出　　处：《广播电视大学学报（哲学社会科学版）》2008年第4期75-77,共3页Journal of Radio & TV University(Philosophy & Social Sciences)

摘　　要：中国体育频道市场拥有全球最庞大的观众群,发展潜力巨大,体育频道市场的竞争也异常激烈。传统的免费体育频道虽然在今后一段时间内仍是中国体育频道的主流,但从长远看,新兴的付费体育频道必将是大势所趋。发展中国的付费体育频道,应借鉴国外取得的成功经验来探索出一条适合中国国情的付费频道发展模式。The most massive groups of spectators exis tin Chinese TV sport Channel market, this leads not great development potentialities but fierce copmetition. In the new century, although traditional free sports TV will dominate for a long time, new charged sports TV is becoming an unchangeable trend. In order to seek a better way to develop free sports TV as well as charged sports TV,China should learn from foreign countries＇ successful experiences and explore a new development model.

关 键 词：付费体育频道 发展模式 天盛 ESPN 

分 类 号：G219[文化科学—新闻学]