重庆市12家报刊医疗广告监测结果分析  

ANALYSIS ON THE SUPERVISION RESULT OF MEDICAL ADVERTISEMENT IN 12 NEWSPAPERS IN CHONGQING

作　　者：徐娟[1] 何中臣 陈维彬[1] 唐贵忠[1] 

机构地区：[1]重庆医科大学公共卫生学院社会医学与人口学教研室,重庆400016 [2]重庆市卫生监督所

出　　处：《现代预防医学》2008年第23期4709-4710,共2页Modern Preventive Medicine

摘　　要：[目的]了解重庆市报刊医疗广告发布情况并提出治理对策。[方法]对重庆市12家报刊的医疗广告发布情况进行监测,并对监测结果进行定性、定量分析。[结果]重庆市70家医疗机构在报刊发布的874条次医疗广告中,合格率仅为2.63%,现状堪忧。[结论]对重庆市报刊医疗广告市场进行整顿,并加强监督管理。[Objective] To investigate into current situation of medical advertisement in Chongqing and to put forward countermeasures for existing problems. [ Methods] We collected information about issuing of medical advertisement from 12 newspapers in Chongqing. The information collected was analyzed both qualitatively and quantitatively. [ Results] We investigated a total of 874 pieces of medical advertisement issued by 70 medical institutions, of which only 2.63% met the reqtarements of the relative laws and regulations. [ Conclusion ] In face of this worrying situation, it＇s critical and urgent that the supervision of medical advertisement market in Chongqing should be reinforced.

关 键 词：重庆市 报刊医疗广告 监管 

分 类 号：R195[医药卫生—卫生统计学]