我国大城市大众体育赛事营销发展对策与途径研究  

Research on Countermeasures and Tracks of Management and Sales Development of Mass Sports Matches in Big Cities of Our Country

作　　者：雷强[1] 许治平[2] 董小龙[3] 

机构地区：[1]西安体育学院体育系,西安710068 [2]西安体育学院图书馆,西安710068 [3]西安体育学院党院办,西安710068

出　　处：《西安体育学院学报》2008年第6期23-26,共4页Journal of Xi'an Physical Education University

基　　金：2004年国家体育总局体育社会科学;软科学研究项目(733ss04133)

摘　　要：对我国大城市大众体育赛事市场营销的各因素进行分析研究,并根据各因素间的相互关系,对大众体育赛事营销提出了相应的发展对策与途径,以促进我国大众体育赛事营销快速、健康的发展。By using the method of documentary, social investigation and systematic analysis, the different factors, which effected the management and sales development of mass sports matches in big cities of our country, were analyzed in this paper. On the basis of the relationship among the factors the authors put forward the cotmte^ures and tracks for the fast and healthy development of the management and sales of mass sports matches in our country.

关 键 词：大众体育 赛事 营销 对策 途径 

分 类 号：G80-05[文化科学—运动人体科学]