武汉城市圈传媒融合的现状及构想——以报业为例  

A Study on the mass media fusion of Wuhan city area

作　　者：王定兴[1] 

机构地区：[1]黄石理工学院,湖北黄石435003

出　　处：《湖北师范学院学报（哲学社会科学版）》2008年第6期94-97,共4页Journal of Hubei Normal University（Philosophy and Social Science）

基　　金：湖北省教育厅人文社科研究项目"武汉城市圈建设中的信息互动传播研究"(项目编号:2008q304)阶段性成果

摘　　要：在社会信息化背景、城市圈发展背景和媒介生态背景的影响下,武汉城市圈内媒介融合势在必行。由于利益分争和行政干预,目前圈内传媒融合主要呈现出"合纵"与"连横"两种模式,即以"武汉城市圈报业联盟"为代表的"连横"模式,以"武汉城市圈新闻协作机制"为代表的"合纵"模式。但是,这些只是传媒融合的初级阶段,圈内传媒融合的目标是"合纵"与"连横"的和谐统一、一体联动,并以数字和网络为依托,最终打造出一个跨媒体综合平台。Under the influence of the social informatization, city area development and media ecology, the fusion of mass media is inevitable. Because of the interest dispute and administrative intervention, there are mainly two patterns, vertical integration and horizontal linkage＇, of media fusion in city area. The press union represents the formal, and news the association represents the latter. However, the two patterns are at primary stage in media fusion. With the aid of digit and network, the fusion aims at the unity of the above - mentioned two patterns and the foundation of a comprehensive media platform. Undoubtedly, the establishment of the media platform is the first step to realize the goal.

关 键 词：武汉城市圈 传媒融合 模式 现状及构想 

分 类 号：G219.27[文化科学—新闻学]