大众媒介建构的女性形象:社会性别视角的诠释  

A Social Gender Perspective on the Construction of the Feminine Image by Mass Media

作　　者：李琦[1] 

机构地区：[1]湖南师范大学新闻与传播学院,湖南长沙410081

出　　处：《湖南第一师范学报》2008年第4期100-102,共3页Journal of First Teachers College of Hunan

基　　金：湖南省社科基金项目"传播社会学视阈下的女性媒介研究"(07YBA051)

摘　　要：社会总是以类型化的眼光看待女性角色和女性形象。当今大众传媒重点建构的女性形象可归纳为贤妻良母、女强人和受难者等三种社会类型。构成社会性别的文化标识对个体的生活和社会机制的运作都有着直接的影响,尤其是对生活在多媒体的社会语境中的现代人而言,媒介所塑造的性别刻板形象、所反映的性别陈规和性别歧视都深深地影响着人们的社会认知。The society always looks on the feminine role and the feminine image with different eyes. Nowadays the feminine images constructed by the mass media can be summarized as three social types. They are the types of good wife and loving mother, strong woman, and sufferer, respectively. The cultural sign composing social gender made direct influence on the individual life and the operation of society mechanism. Especially for the modern people who live in the social environment, the stereotype image, the outmoded gender custom and the gender discrimination reflected by the media all deeply influence the social cognition of human be- ings.

关 键 词：大众媒介 社会性别 女性形象 

分 类 号：G206.3[文化科学—传播学]