湘南礼品包装设计中的“瘦身”趋势  

Xiangnan Gift Wrap Design of "Downsizing" Trend

作　　者：蒋艺芝[1] 

机构地区：[1]湘南学院艺术设计系,湖南郴州423000

出　　处：《经济研究导刊》2008年第17期28-29,共2页Economic Research Guide

基　　金：湖南省教育厅资助科研项目(07C733)

摘　　要：在中国"礼"文化的影响下,湘南礼品包装呈现出一种"中国式奢侈"的状况。这种不追求商品价值,只在乎外包装的华美的现象引起了包装界的纷议。为了弘扬正确的礼文化,提高个人修养、建设和谐社会,务必要对现有的高端礼品包装进行合理分析,作出"瘦身"计划,在《限制商品过度包装通则》的国家标准下,及时扭转这种不正常的礼品包装设计趋势。In China ＂the ritual＂ under the cultural influence, south Hunan the present packing presents one kind ＂the Chinese style is luxurious＂ the condition. This kind does not pursue the goods value, only cared about the outside wrapping the gorgeous phe nomenon to cause the packing to discuss numerously. In order to bring honor to the correct ritual culture, enhances individual train ing, the construction harmonious society. Must carry on the reasonable analysis by all means must to the existing high-end present packing, makes ＂losing weight＂ the plan, in ＂Limit Commodity Packs General rule Excessively＂ under the national standards, re verses this kind of not normal present packing design tendency promptly.

关 键 词：湘南 礼品包装 设计 过度包装 

分 类 号：F760.3[经济管理—产业经济]