大型建筑集团多元化战略实施研究  

The Study of the Large-scale Construction Group Diversification Strategy Implement

作　　者：朱小林[1,2] 王飞[3] 李燕飞[4] 陈雪芸[1,2] 

机构地区：[1]广州市建筑集团有限公司,广州510030 [2]华南师范大学理论经济学博士后流动站,广州510006 [3]华南农业大学艺术学院,广州510642 [4]广东外语外贸大学南国商学院,广州510545

出　　处：《广州建筑》2008年第6期34-38,共5页GUANGZHOU ARCHITECTURE

摘　　要：多元化战略是现代企业发展过程普遍采取的一种公司战略,很多企业的成功都得益于多元化战略的成功,但更多企业多元化战略却以失败告终。本文在分析了导致企业多元化战略失败的原因的基础上,提出了大型建筑企业集团发展多元化战略应该培养和提升其核心竞争力、组建合理的组织结构、建立科学的战略实施控制系统以及培养正确的战略思想的结论。Many firms will choose diversification strategy when it becomes larger. Though many firms will benefit from that, more are failure at last. Why. This article has analyzed the reasons. Then concluded that if a large construction firm group want bringing its diversification strategy into effect, it should improve its core competence, make a suitable organization, set a scientific strategy control systems and cultivate true strategy.

关 键 词：核心竞争力 多元化战略 战略实施控制系统 

分 类 号：F426.92[经济管理—产业经济]