旅游目的地内部营销的理论机理和实现  

Strengthening the Internal Marketing of Tourism Destination

作　　者：秦斌峰 郭璇[2] 

机构地区：[1]甘肃省旅游培训中心,甘肃兰州730000 [2]西北师范大学文学院,甘肃兰州730070

出　　处：《甘肃联合大学学报（社会科学版）》2008年第5期59-62,共4页Journal of Gansu Lianhe University:Social Sciences

摘　　要：目前,旅游竞争态势正在向旅游目的地的竞争转变,对旅游目的地实施营销已成为竞争的重要手段之一。本文在简要综述目前这一领域研究进展的基础上,分析提出了旅游目的地内部营销的理论机理,并讨论了旅游目的地内部营销实现的对策。Tourism destination marketing has become to an important means for competition due to the change of tourism market competition situation. This article is written on the basic of a simple survey of the studies of this area, putting forward the theory mechanism of the internal marketing of tourism destination through analysis, and discusses some countermeasures to achieve the internal marketing of tourism destination.

关 键 词：旅游目的地 目的地营销 内部营销 

分 类 号：F590.8[经济管理—旅游管理]