四川省城镇居民体育消费调查统计对比与分析  

Survey and Analyze about Sichuan Province Urban Residents' Consumption

作　　者：柳伯力[1] 夏成生[1] 何芝[1] 

机构地区：[1]成都体育学院经济管理系,四川成都610041

出　　处：《四川体育科学》2008年第4期1-4,31,共5页Sichuan Sports Science

基　　金：四川省2006年度哲学社会科学研究项目;批准号:SC06B082

摘　　要：本文通过对四川省城镇居民参与体育健身娱乐消费意愿、体育消费承受能力、体育消费项目和内容选择、现实体育消费状况以及影响体育消费的因素等方面的调查,并将其与数年前在全省范围内调查的部分相同内容的数据进行对比与统计学分析。通过对调查统计数据的比较及变化情况的分析,了解四川省体育市场在大众消费环节中的实际和存在的问题,探究其市场发展潜力,并就本省体育消费市场的发展提出相关建议。This article has made a survey about Sichuan province urban residents＇ consumption willing of participating in sports and entertainment, the consumer tolerance of sports, the choice of sports consumption projects and content, the reality of sports consumption, the factors that influence the sports consumption and so on. In addition, comparing it with the data of the same content that was surveyed province-wide a few years ago and making statistical analysis of it. By comparing the statistics ad analyzing the changing situation, knowing the reality-and existing problem in public consumer segments of Sichuan sports market and searching for the potential of the market, I have made some related suggestions on the development of sports consumer market of our province.

关 键 词：四川省 体育消费 追踪调查 对比分析 

分 类 号：G812.4[文化科学—体育学]