提升宏福磷复肥营销终端稳定性的探讨  

Discussion on Market Terminal Stability of Hongfu Phosphate Compound Fertilizers

作　　者：周义[1,2] 秦远建[1] 张杰[2] 

机构地区：[1]武汉理工大学管理学院,湖北武汉430070 [2]瓮福(集团)有限责任公司,贵州贵阳550002

出　　处：《贵州农业科学》2008年第6期103-105,共3页Guizhou Agricultural Sciences

摘　　要：磷复肥市场的竞争实质是营销终端的竞争。通过对磷复肥营销终端重要性的分析,论述了构建产品、服务、物流、宣传促销和管理5大支撑体系,是确保营销终端的利益,提高营销终端经销商的忠诚度,进而提升宏福磷复肥营销终端稳定性的有效途径。The competition on the market of phosphate compound fertilizers is the competition of market terminals in substance. The paper discusses that five support systems of products, service, logistics, sales promotion and management can ensure the benefit of market terminal traders and the market terminal stability of Hongfu phosphate compound fertilizers can be raised by promoting the honesty of market terminal traders after analyzing the importance of market terminal for saling phosphate compound fertilizers.

关 键 词：磷复肥 营销终端 营销网络 稳定性 

分 类 号：S143.2[农业科学—肥料学]