基于兴趣社会网络的电子商务平台设计  

Designing of E-Commerce Platform Based on Interest Social-Network

作　　者：房秉毅[1] 申志伟[1] 马少武[1] 冯立华[1] 潘海鹏[1] 唐雄燕[1] 

机构地区：[1]中国网通集团研究院,北京100140

出　　处：《信息通信技术》2008年第2期48-54,共7页Information and communications Technologies

摘　　要：本文将P2P技术和社会网络分析方法相结合,提出了分布式、高效的基于兴趣社会网络的电子商务平台。给出了电子商务社会网络的整个架构,同时,提出了构成底层P2P电子商务网络的网络拓扑构建方法,提出了根据用户存储的资料和用户行为进行P2P信息搜索机制,并在此基础上提出了根据用户兴趣计算用户之间相似度以形成具有相同兴趣的自组织社会网络。本文结论为基于P2P架构的电子商务实际运营提供了参考。Combining P2P technology with social network analysis methodology, a distributed and efficient e-commerce platform based on the interest social network is presented. The whole structure of the e-commerce platform and the method for building the topology of the underlayer P2P e- commerce network are given. A P2P information retrieval mechanism according to the data stored by users and user behavior, through which the similarity between the users is calculated and self- organizing social networks with the same interest are formed is set forth. The conclusions of this paper provides some suggestions for the actual operation of e-commerce based on P2P structure.

关 键 词：P2P 电子商务 兴趣 社会网络 

分 类 号：F713.36[经济管理—产业经济] TP311.52[自动化与计算机技术—计算机软件与理论]