俄罗斯大众传媒上的中国形象--以北京奥运会报道为例  

The National Image of China in Russian Mass Media:A Case Study of the Reports on Beijing Olympic Games

作　　者：О.А.巴库林 沈昕[2] 

机构地区：[1]莫斯科大学新闻系国外新闻与文学教研室 [2]中国人民大学外国语学院俄语系

出　　处：《国际新闻界》2008年第11期19-24,共6页Chinese Journal of Journalism & Communication

摘　　要：大众传媒在国家形象塑造中起到重要作用。奥运会被认为是在国外塑造一国正面形象的最有利的时机之一。本文分析了六家俄罗斯平面媒体电子版在8月1日到31日这一时间段内发表的文章内容,认为奥运会期间俄罗斯大众传媒对中国国家形象的塑造有以下几个特点:中国的整体形象是由北京居民的形象、中国运动员的形象,以及国家(政府)形象构成的;俄罗斯媒体对中国形象的塑造特点在很大程度上既取决于现阶段中俄关系的发展,也取决于俄罗斯社会本身的特点和俄罗斯人所面临的问题和挑战。Mass media play an important role in forming the image of state. Olympics can be thought as one of the best opportunities for forming a positive national image. This article analyzes six Russian periodicals during Olympic Games from August 1st to 31st and comes to the conclusion about the characteristics of shaping the image of China by Russian mass media during the Olympic Games： The whole state image of China is made up of the image of inhabitant of Beijing, the image of Chinese athletes, and the image of government; forming the state image of China by Russian mass media is related to the development of relationship between China and Russia, the characteristics of Russian society, and the problems and challenge of Russia.

关 键 词：中国形象 北京奥运会 俄罗斯大众传媒 

分 类 号：G206.3[文化科学—传播学]