需求信息更新条件下零售商间调货策略研究  

Research on horizontal transshipment policy with demand information updating

作　　者：李晓宏[1] 孙林岩[1,2] 李刚[1] 

机构地区：[1]西安交通大学管理学院,陕西西安710049 [2]西安交通大学机械制造系统工程国家重点实验室,陕西西安710049

出　　处：《系统工程学报》2008年第6期689-695,共7页Journal of Systems Engineering

基　　金：国家自然科学基金资助项目(70701029);国家社会科学基金资助项目(08XJY016)

摘　　要：两零售商在销售期基于自身已知销售量而做出对未来市场销售预测,销售量较小的零售商为规避销售风险,销售量较大的销售商为获得更多利润而发生零售商间的调货行为.建立了供应链中非竞争性的同级销售商的协调调货模型,提出了市场更新信息,调货价格,调货量以及期望收益之间的关系.研究表明,在信息更新条件下,零售商之间调货将有利于零售商规避风险或增加利润,同时可提高供应链整体利润.Transshipment occurs among retailers, which is based on the market demand forecasts from their known sales quantities during the on-season period. Retailers with less sales volume do this for the sake of evading sales risks, while retailers with larger sales volumes for the sake of maximizing their profits. This paper studies the transshipment behavior of the non-competition retailers, and the relationship among the demand information updating, transshipment price, transshipment quantity and the expected profit. The result shows that transshipment behavior will increase the retailers＇ profit and the whole profit of the supply chain and decrease the sale risk under demand information updating.

关 键 词：易逝品 需求信息更新 调货策略 信息独立 

分 类 号：F253.4[经济管理—国民经济]