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作 者:JIANG Hong CAO Li-ran
机构地区:[1]College of Economics, Tianjin Polytechnic University, Tianjin 300384, China [2]Dublin Business School, Dublin 2, Ireland
出 处:《Journal of Modern Accounting and Auditing》2008年第10期59-62,65,共5页现代会计与审计(英文版)
摘 要:The traditional Chinese medicine chain arrived in Ireland in 2005. This study focused on the standardization and adaptation of TCM companies and the customer profile in Irish market. The objective of this research dissertation is to find that how TCM is learned in Irish market and how it faces different cultures.
关 键 词:INVESTIGATION traditional Chinese medicine (TCM) customer focused group
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