对中国体育无形资产的研究分析  

To Chinese sports intangible asset research analysis

作　　者：栾义峰[1] 阴甜甜[2] 李法伟[3] 

机构地区：[1]长安大学,西安710064 [2]西北工业大学,西安710068 [3]甘肃省合作民族师范高等专科学校,合作747000

出　　处：《中国教育与社会科学》2008年第1期11-13,共3页Chinese education and social science

摘　　要：在我国体育产业化发展中，逐步扩大体育无形资产的经营开发，已经成为具有必然趋势的客观要求，并被确定为我国体育产业发展的一个战略方向。科学地阐述和运营好体育无形资产，是关系我国体育事业和体育产业发展的一个重要的理论与实践问题。在对体育无形资产概念、范围等基本涵义进行界定的基础上，对体育无形资产发展的经济动因进行了分析，对体育无形资产的一些主要经济属性进行了多视角的探讨，并提出加强我国体育无形资产经营开发的有关对策。Extending the management and development of sports industry gradually has become an objective request with inevitable trend,and such kind of extension is confirmed as a strategic direction of the development of sports industry in our country,to clay the meaning of sports intangible assets scientifically and to manage it successfully are important theoretic and practical issues which have relation with the development of sports industry, after defining the concept of the sports intangible assets, the paper makes all analysis ofthe economic causes ofthe development of it, and makes a discussion of the main economic attribution of it,and finally makes some counterplans for enhancing the management and development of the sports intangible asspis.

关 键 词：体育产业 无形资产 经济学 研究 

分 类 号：G640[文化科学—高等教育学]