行为分析法在散乱垃圾管理中的应用研究  

A study on the application of behavior analysis methods into the management of scattered litters

作　　者：谢双玉[1] 叶护平[1] 陈龙[1] 胡静[1] 

机构地区：[1]华中师范大学城市与环境科学学院,武汉430079

出　　处：《华中师范大学学报（自然科学版）》2008年第4期641-645,共5页Journal of Central China Normal University：Natural Sciences

基　　金：国家社科基金重点项目(06AZX002).

摘　　要：以环境行为学为指导,将行为分析方法中的激励法(prompting)运用于公共空间的散乱垃圾管理实验,收集第一手数据资料,展示人们在公共空间乱扔垃圾这一负性环境行为现状,并分析激励物———标语的设置对改变人们乱扔垃圾行为的影响,进而揭示激励物与人们的环境行为的关系,为环境管理部门实施公共空间垃圾管理提供科学依据.Based on the theory of the environmental behavior, this paper applies prompting--one of the behavior analysis methods--into the survey of litters scattered in a public area. On the basis of the first-hand data collected in the survey, we analyze the current situation of people＇s littering behavior--one negative environmental behavior. Furthermore, we analyze the effects of the prompt--publicity poster on changing people＇s littering behavior and compare the results with those of the previous studies to reveal the relationship between the prompt and people＇s environmental behavior. The study is trying to provide environmental management agents with scientific guidance.

关 键 词：行为分析法 激励法 散乱垃圾管理 

分 类 号：F590.3[经济管理—旅游管理]