长尾理论与图书馆观念的革新  

The Long Tail Theory and Reformation of Library Thinking in the Contemporary China

作　　者：汪萍[1] 李刚[2] 

机构地区：[1]南京晓庄学院图书馆,江苏南京211171 [2]南京大学信息管理系,江苏南京210093

出　　处：《现代情报》2008年第12期150-153,共4页Journal of Modern Information

摘　　要：2004年,美国学者克里斯.安德森提出了长尾理论。他认为,随着因特网的崛起,传统的"二八定律"已经不适用于电子商务模式下的图书、歌曲等行业的市场营销现状,"尾部商品"总销售额可能超过"头部商品"。这个理论对图书馆业务观念的变革极具启发意义,文献资源建设理论和服务模式转型都应该积极吸收长尾理论的营养。Chris Anderson first coined the The Long Tail Theory in an October 2004 Wired magazine article to describe certain business and economic models such as Amazon. com. Businesses with distribution power can sell a greater volume of otherwise hard - to - find items at smaller volumes than of popular items at large volumes. The Long Tail Theory has enlightenments to the reformation of library in the contemporary China. The developing of libraries＇ information resource construction and service thinking and modes should absorb the nourishment from the The Long Tail Theory.

关 键 词：长尾理论 数字化资源建设 图书馆网络平台 服务模式变革 

分 类 号：G250[文化科学—图书馆学]