网络时代科学传播受众的“使用与满足”——一项关于上海社区居民网络使用的实证研究  

On the the Audiences’ Uses and Gratification Approach in Science Communication in the Network Times——An Empirical Research on Network Use of Shanghai community residents

作　　者：黄时进[1] 

机构地区：[1]华东理工大学人文科学院,上海200237

出　　处：《新闻界》2008年第6期54-56,21,共4页Journalism and Mass Communication

摘　　要：本文运用"使用—满足"理论,通过基于对上海地区社区居民的实证调研,以揭示科学传播实践如何通过网络满足受众的需要;如何提高受众通过网络获取科技发展信息需求的满意度,以及解答受众通过"因特网"获得科技发展信息的比例相当的低的原因。This article, based on the Shanghai community resident＇s real diagnosis investigation and study, utilizes ＂Uses and Gratification＂ theory, to investigate the science communication how to satisfy audiences＂ need through the network, and how to enhance the degree of satisfaction of the audiences＇ gaining the technological development information through the network; and the paper explains the reasons for the low proportion of the audiences obtaining the technological development information through internet.

关 键 词：“使用-满足” 网络时代 科学传播 受众 

分 类 号：G206[文化科学—传播学]