世界自然遗产地游客环境态度与行为调查——以湖南武陵源风景名胜区为例  

A Probe into the Tourists' Environmental Attitude and Behavior in World Natural Heritage Sceneries:A Case Study of Wulingyuan Scenic & Historic Interest Area

作　　者：罗芬[1] 陈朝[2] 李文明[3] 

机构地区：[1]中南林业科技大学旅游学院,湖南长沙410004 [2]湖南广播电视大学商学院,湖南长沙410004 [3]江西财经大学旅游学院,江西南昌330013

出　　处：《中南林业科技大学学报（社会科学版）》2008年第6期50-55,共6页Journal of Central South University of Forestry & Technology（Social Sciences）

基　　金：中南林业科技大学青年科学研究基金资助(编号:07QZ001);湖南省张家界国家森林公园科普教育基地规划委托项目

摘　　要：文章以湖南武陵源世界自然遗产地为研究对象,通过游客问卷调查,以便利抽样的方式探讨游客社会经济背景因素对游客环境态度与环境行为的影响,以指导武陵源世界自然遗产地经营管理者对未来解说规划的制定与实施。研究发现,在游客环境态度意向上,游客注重生态关系和环境解说,但是整体环境责任不高,对居民福祉关注较少,游客性别、年龄、教育程度、职业、婚姻与居住地对环境态度意向有显著差异;在游客环境行为倾向上,游客环境维护行为与后续保护行为较为积极,而积极参与行为和环境干扰行为较为消极,参与互动环境行为一般,游客性别、年龄、教育程度、职业、婚姻对环境行为意向也有显著差异。This paper intends to explore the relationship between visitors＇ socio-demographie and visitors＇ environmental attitude and environmental behavior in Wulingyuan World Natural Heritage to guide the planning and application of interpretive service for the manager in the future. The results demonstrate that visitor socio-demographic indeed influence visitors＇ environmental attitude in which visitors paid attention to ecological relationship and environmental interpretation more, environmental duty common and residents＇ benefit less. Statistical analysis shows socio-demographie factors such as gender, age, education, occupation, marriage and residence associates with the preference of environmental behavior in which visitors focused on environmental sustention and sustainable protection positively, active participation and environmental influence common and participation reaction negatively. The results suggest that gender, age, education, occupation, marriage is related to the preference of environmental behavior.

关 键 词：世界自然遗产 游客管理 环境态度 环境行为 

分 类 号：F590[经济管理—旅游管理]