电子商务环境下网络会展的创新发展  

The Innovation and Development of Network Exhibition in E-commerce Environment

作　　者：倪庆萍[1] 

机构地区：[1]上海应用技术学院经济与管理学院,上海200235

出　　处：《商业研究》2009年第1期211-213,共3页Commercial Research

基　　金：2007上海会展策划与设计本科教育高地建设项目<会展管理信息化模式研究>经费资助;项目编号:SYG0701-06

摘　　要：会展业作为一个信息、媒体、交流相对集中的新兴信息行业,面临着重大的变革和挑战,而Inter-net给世界经济带来了巨大的变革和冲击的同时,也使会展业在很大程度上与电子商务全面互动发展,但是网络会展的兴起和网络会展的发展也面临一些困惑。运用电子商务进一步发展网络会展的基本思路,使会展企业与电子商务网站进行合作,为会展企业开展网络会展提供了可以借鉴的参考模式。Exhibition industry is an emerging industry. It concentrates on information, media and exchange. It is facing the important challenges. Internet has changed the world economy tremendously; and it will also enable the mutual development between exhibition industry and E - commerce. This paper analyzes the development and dilemma of network exhibition, proposes the principle of developing network exhibition by using e - commerce. It also analyzes the forms of cooperation of the exhibition business and e- commerce website. This paper provides a reference for enterprises to develop network exhibition.

关 键 词：电子商务 网络会展 会展业 模型 

分 类 号：F713.36[经济管理—产业经济]