传媒价值定律的实证研究  

An Empirical Research on the Law of Media's Value

作　　者：昝廷全[1] 马若涵[1] 勾博男[1] 

机构地区：[1]中国传媒大学中国系统经济研究中心,北京100024

出　　处：《中国传媒大学学报（自然科学版）》2008年第4期17-23,共7页Journal of Communication University of China：Science and Technology

基　　金：教育部"新世纪优秀人才支持计划"资助(NCET-060191)

摘　　要：昝廷全(2006)提出了传媒价值定律。该定律指出,一个传媒的价值取决于它所镶嵌的经济系统的特征与规模,包括这个经济系统所覆盖的区域大小、人口构成、人口规模与经济总量。本文采用2000—2007年我国各地区广播电视经营收入和经济发展的有关数据进行统计相关分析,研究了我国广播电视产业与经济系统水平之间的关系,旨在揭示传媒价值与经济系统间的相互关系。实证分析结果在统计学的意义上支持传媒价值定律。The law of media＇ s value is first presented by ZAN Tingquan in 2006. The law states that the value of a media is dependent on the economic system it embedded in, including the regional scale, population and economic aggregation of the economic system. In this article, by using the data of Chinese ad incomes of TV and broadcasting stations and economic development, the relationship between TV/broadcasting industries and economic systems is studied in details. It aims at revealing the relationships between the value of a media and economic systems. This empirical study supports the law of media＇ s value statistically.

关 键 词：传媒价值 经济系统 GDP 广告收入 

分 类 号：TN391.41[电子电信—物理电子学]