再制造产品最优定价策略研究  

Optimal pricing policy of the remanufactured products

作　　者：包晓英[1] 阳成虎[2] 蒲云[1] 

机构地区：[1]西南交通大学经济管理学院,四川成都610031 [2]福州大学公共管理学院,福建福州350108

出　　处：《计算机集成制造系统》2008年第12期2436-2440,2475,共6页Computer Integrated Manufacturing Systems

摘　　要：从独立再制造商角度出发,建立了以期望利润最大化为目标,需求服从泊松分布和保留价格服从指数分布的最优定价模型,由此得到了再制造产品的最优定价方程。在此基础上,分析了最优价格的性质,结果表明,最优价格随着报废产品处理成本的增加而减少,随着顾客保留价格分布参数的增加而减少。最后应用算例进行了验证,并给出了一系列的管理原则。To gain maximum expected profit, the pricing model of remanufactured products was proposed from the perspective of remanufacturers. In this model, the demand obeyed Poisson distribution and reservation price obeyed exponential distribution. Thus, the optimal pricing equation of remanufactured products was concluded. Characteristics of optimal price were analyzed. Result showed the optimal price decreased with disposal cost of worn-out products, and decreased with the parameter of reservation price. Finally, a numerical example was provided,and a series of management principles were presented.

关 键 词：再制造产品 定价 泊松分布 指数分布 保留价格 废旧产品 供应链 

分 类 号：F253.4[经济管理—国民经济]