浅析央视《人口》栏目的创作理念  

A Brief Analysis on Creative Ideas of Population on CCTV

作　　者：田国辉[1] 陈平[1] 

机构地区：[1]广东电视台,广东广州510066

出　　处：《湖南大众传媒职业技术学院学报》2009年第1期53-55,共3页Journal of Hunan Mass Media Vocational and Technical College

摘　　要：改版后的《人口》栏目,国策宣传由灌输宣传转变为润物无声,强调"好看";注重为观众提供"有用"的知识或信息;用悬念吸引观众;用细节传达情感;强化新闻性,力求以第一时间报道中国人口的最新动态及焦点、热点问题,形成紧贴百姓生活,用事实说话,用真情动人,融知识性、故事性、解惑性、新闻性为一体的鲜明风格,实现了思想性、艺术性、可看性的结合。The revised population emphasizes ＂fascination＂, changing national policy advocacy from indoctrination into imperceptible influence; it focuses on providing ＂useful＂ knowledge or information for the audience, attracting the audience by suspense and conveying emotions by details ; it strengthens newsworthiness by striving to report the newest trends in Chinese population and the related hot issues. It has formed a distinctive style of merging knowledge, stories, solution to prob- lems, newsworthiness into a whole by making the facts speak for themselves and touching people with truth, and thus it has accomplished the combination of ideological content, artistry and spectacular quality.

关 键 词：《人口》栏目 创作 理念 

分 类 号：G222.3[文化科学]