电子期刊数据库的营销模式与采购策略  

The Marketing Modes and Acquisition Policies for Electronic Periodicals and Fulltext Databases

作　　者：刘树春[1] 何素清[2] 

机构地区：[1]辽宁中医药大学图书馆研究馆员 [2]中国医科大学图书馆副研究馆员

出　　处：《图书馆学研究》2009年第1期57-59,共3页Research on Library Science

摘　　要：电子期刊及数据库的营销模式随着出版公司、代理公司或数据库商业公司的不同在订购方式、计费方式、对印刷版期刊订购数量的要求及过期文档的长期可用性等方面存在不同。同时,相同的产品又依据用户的类型、访问方式、并发用户数、用户单位的使用人数、参加集团采购的成员数等方面的不同在价格上也存在很大的差异。本文讨论了数据库采购前后的质量评价及数据库订购与服务中的几个特性问题。The serving modes for electronic periodicals and fulltext journal databases usually include service supplied through publisher＇s website, agent＇s website or commercial database. The marketing models vary from publishers, agents or commercial database companies in acquisition way, pricing policy, the request of subscription of printed periodical and back file availability. Though the same licensed products, the pricing policy usually varies by the type of users, the number of sites or authorized users, access gateway, full time equivalent, the number of consortia members, etc. Some issues which should be paid attention to in the evaluation and subscription to journal databases had been discussed.

关 键 词：电子期刊 数据库 质量评价 营销模式 

分 类 号：G250.74[文化科学—图书馆学] G253