售电市场分析与预测指标体系  

Index System of Power Sale Market Analysis and Forecasting

作　　者：胡江溢[1] 贾俊国[1] 林弘宇[1] 庄彦[2] 康重庆[2] 

机构地区：[1]国家电网公司营销部,北京市100031 [2]清华大学电机系电力系统国家重点实验室,北京市100084

出　　处：《电力系统自动化》2009年第2期10-14,共5页Automation of Electric Power Systems

基　　金：新世纪优秀人才支持计划资助项目(NCET-07-0484);霍英东教育基金会资助项目(104020)~~

摘　　要：针对当前电网公司营销分析的需求,建立了一套分析售电市场发展态势和营销效果的指标体系。该指标体系以分析主题为主线、时序先后为辅线进行组织。按分析主题分为经营环境、管理分析、市场预测和后评估四大部分;按时序先后分为已发生、未发生和后评估三大部分。其内容广泛吸取了售电市场分析预测现有研究和应用中的精华,并在此基础上发展了市场占有分析、市场集中度分析、典型用户分析、报装跟踪等具有鲜明营销工作特色的新指标,以期全面、深入地评价售电市场的总体发展状况。该指标体系为实现营销工作的规范化、科学化、高效化提供了支撑。In view of the needs for market sales analysis by transmission network service providers, a comprehensive index system is proposed which can be used to analyse the market trends and sales effectiveness. This index system is primarily based on analytical theme and supplemented by time sequential information for construction purpose. In view of analytical theme, it can be classified into four major parts, including market environment, management analysis, market forecasting and postanalysis. Based on time sequential information, it can be classified into already happened, yet to happen and post-evaluation. The index system considers current research and practice. It also includes some newly developed indices featuring in marketing, including market share, market concentration rate, key customer discerning and business process tracking, etc. It aims at giving a comprehensive, thorough assessment of the development status of power sale market. The index system has formed a solid basis for the power sale market analysis forecasting report, and the corresponding software system of State Grid Company of China, providing a standardized, scientific and efficient tool for power marketing analysis, operations and management.

关 键 词：电力营销 指标体系 市场占有率 市场集中度 

分 类 号：TM744[电气工程—电力系统及自动化]