强化研-产-销合作环节 推进合成树脂新产品开发  

Strengthening research-production-marketing links and promoting development of novel synthetic resin products

作　　者：丛瑜滋[1] 李社青[1] 

机构地区：[1]中国石油天然气股份有限公司华东化工销售分公司,上海200122

出　　处：《合成树脂及塑料》2009年第1期1-5,共5页China Synthetic Resin and Plastics

摘　　要：概述了我国合成树脂工业及下游塑料加工工业的现状,指出了国内石化企业做好新产品开发工作的前提条件。建议根据下游加工企业要求,发挥石化生产企业自身优势,强化研-产-销合作环节,走差异化道路,一起应对国外同类产品的竞争。This paper outlined the status quo of China synthetic resin industry and its downstream processing enter- prises and pointed out the pre-conditions for domestic petrochemical enterprises to develop novel products. A suggestion was presented for the petrochemical enterprises for coping with the products of same kinds from the overseas competitors through exerting theirs own technical predominance, strengthening the combination of research and development, commercial production and marketing promotion, adopting product differentiation strategy as well as satisfying the technical demands from the downstream processing enterprises.

关 键 词：合成树脂 塑料 加工 差异化 

分 类 号：F426.72[经济管理—产业经济]