“新媒体总统”奥巴马的政治传播学分析  

"New Media President":A Political Communication Analysis of Obama

作　　者：任孟山[1] 

机构地区：[1]中国传媒大学电视与新闻学院,北京100024

出　　处：《国际新闻界》2008年第12期35-39,共5页Chinese Journal of Journalism & Communication

摘　　要：巴拉克·奥巴马在竞选美国总统过程中,充分利用了互联网、手机、IT技术等新媒体形式,是一位真正的"新媒体总统"。本文对奥巴马利用新媒体进行政治传播的形式与内容、控制与效果等方面加以总结与分析,并阐述其带来的政治传播启示和可能引发的新课题研究。During the course of the election, Barack Obama took good advantage of new media approaches such as internet, mobile phone and IT technology. Namely, he is a true ＂New Media President＂. This article aims to analyze the form and content, control and effect of Obama＇s apply of new media to carry out his political communication, and also to interpret the revelation of political communication, and to present new probable research topics.

关 键 词：巴拉克·奥巴马 新媒体 政治传播 

分 类 号：G206[文化科学—传播学]