城市商业银行竞争与定位判断:浙江个案  

Competition and Orientation of City Commercial Bank:A Case in Zhejiang Province

作　　者：董富华[1] 

机构地区：[1]浙江师范大学工商管理学院,浙江金华321004

出　　处：《改革》2008年第11期62-67,共6页Reform

摘　　要：市场定位是企业成败的关键因素,金融企业更不例外。在银行业竞争越来越激烈,金融环境变化日趋复杂的情况下,城市商业银行要在与国有商业银行、全国性股份制商业银行及外资银行的竞争中,获得一席之地,必须进行科学而富有特色的市场定位。浙江义乌稠州商业银行在长期的实践中,确立了"市场银行"的市场定位,并对这一定位进行了积极的探索和实践。Market orientation is a key factor for a company＇s success, and the financial company can never be the exception. With competition in banking industry becoming more and more furious and complicated, if the city com- mercial banks want to obtain their success in their competitions with other banks, such as state-owned commercial banks, national joint-stock commercial banks and foreign capital banks, they must perform practical and specialized market orientation. During its long-term practices, Zhejiang Chouzhou Commercial bank has positioned itself as Market Bank, and has performed active exploration and practice on this.

关 键 词：城市商业银行 市场定位 市场银行 金融市场 

分 类 号：F832.33[经济管理—金融学]