“两笔损失应整合”编码规则失效的实验研究  

An Experimental Research of Invalidation of the "Two Losses Should be Integrated" Code Rule

作　　者：胡发军[1] 曾建敏[1] 张庆林[1] 

机构地区：[1]西南大学心理学院,重庆400715

出　　处：《西南大学学报（自然科学版）》2008年第12期156-158,共3页Journal of Southwest University(Natural Science Edition)

基　　金：国家自然科学基金资助项目(70671084)

摘　　要：为了避免损失带来的心痛感,个体常常灵巧地使用"两笔损失应整合"的编码规则,但"两笔损失应整合"编码规则并非在所有情况下都有效,在小的损失条件下,"两笔损失应整合"的编码规则是失效的.从认知经济原则与生态理性的角度对这一发现做了探讨.To avoid the sadness induced by losses, people usually ingeniously use the code rule of ＂two losses should be integrated＂. But this code rule is not always valid. In the condition of small losses, the code rule of ＂two losses should be integrated＂ is invalid. This paper discusses the result of a research through cognition economical rule and ecological rationality and holds that the future research should take comprehensively consider Thaler＇s four code rules.

关 键 词：价值函数 分开的损失 整合的损失 编码规则 

分 类 号：B84[哲学宗教—心理学]