当代青年人家具消费心理行为模式初探  

The mode of Furniture Consumer Psychology Behavior for the Youth

作　　者：荆佶[1] 刘文金[1] 唐立华[1] 

机构地区：[1]中南林业科技大学,湖南长沙410004

出　　处：《家具与室内装饰》2009年第1期73-75,共3页Furniture & Interior Design

摘　　要：本文针对当前青年消费群体日益成为家具市场上的消费主体这一现状,对年轻人家具购买心理行为进行系统的探索和研究,尝试通过青年消费者家具购买心理内涵、心理特征以及不同阶段青年家具消费心理三个部分初步构建青年家具购买心理行为模式,该模式的建立将为家具企业制定相应的家具产品设计定位及市场营销战略做出相应的指导。In view of the youth become the furniture market＇s main consumer of the status quo in currently, this article carries on system＇s exploration and the research to the young people furniture purchase psychology behavior, attempts through the three parts including the connotation of the youth consumer＇s furniture purchase psychologyic the psychological feature and the different period youth furniture expense psychology to constructs the mode of the youth furniture purchase psychology behaviour.this mode＇s establishment will guided the furniture enterprise makes the corresponding instruction and marketing strategy.

关 键 词：青年 消费心理 购买行为 

分 类 号：F426.88[经济管理—产业经济]