湖南民营经济发展战略定位研究——基于SWOT-PEST分析范式  

Research on Strategic Positioning of Hunan Private Economy Based on SWOT-PEST Model

作　　者：曾宝成[1] 李四聪[1] 李坚[1] 谢江红[1] 

机构地区：[1]湖南邵阳学院,湖南邵阳422004

出　　处：《商业研究》2009年第2期80-82,共3页Commercial Research

基　　金：湖南省社会科学基金课题<湖南省民营经济发展战略研究>;项目编号:06JD25

摘　　要：湖南民营经济已成为湖南省经济增长的主力军,但与沿海民营经济发达地区相比,差距仍然明显。采用SWOT-PEST矩阵方法对湖南民营经济发展的战略环境因素进行分析,在此基础上从空间定位、特色定位以及产业定位等角度对湖南民营经济发展的战略定位进行系统地探讨。Pravite economy has been an important part of Hunan economy. However, compared with those in the eastern areas it remains rather left behind. This paper analyses the strategic environment of the private economy in Hunan Province based on SWOT - PEST model and draws a systematic research into its strategic positioning from the viewpoints of geography - positioning, characteristic - positioning and industry - positioning

关 键 词：民营经济 SWOT—PEST矩阵 战略 定位 

分 类 号：F127[经济管理—世界经济]