天宇朗通去山寨化之路  

Tianyu Communication:a High-profile Mobile Phone Manufacturer

作　　者：刘建强[1] 秦姗[1] 邓攀（摄影） 

机构地区：[1]《中国企业家》记者 [2]不详

出　　处：《中国企业家》2009年第2期74-81,9,共8页China Entrepreneur

摘　　要：2002年注册公司，2006年获得GSM网和CDMA网手机牌照，2008年正式成为中国电信合作伙伴，宣称当年“天语”品牌手机销售2400万部，销售额80亿元，占据国内市场1／10份额。Founded in 2002,Tianyu Communication Equipment company obtained the license of manufacturing GSM and CDMA in 2006,and became the official partner for China Telecom in 2008.It is claimed that the sales of K-touch brand mobile phone has reached RMB 8 billion yuan which equals a worth of 24 million sets. Now Tianyu Communication has occupied 10% market share in China. Rong Xiuli, founder of Tianyu Communication dreams of building a Chinese brand which can compete with Nokia.She has created her own business logic- setting up the factories; doing research integrated with the latest technology, strictly controlling the supplying chain and buying out the distributional products.Rong cares for the system of all sectors so as to avoid personal decision mistakes. In the past few years, her logic has made Tianyu Communication a leader among domestic mobile phone producers at lower price (or plus the qnality as she stressed).However, she has to face up with another side of the coin: Tianyu is still copycatting withont key technology, characteristic or taste. This is a throne crown which is not quite fair but hard to abandon right now. There are always exceptions. In China, many pioneers have challenged the industries without first mover advantages and made great success like Brilliance Auto, Huawei and BYD.Will Rong have the similar opportunity?

关 键 词：山寨 CDMA网 注册公司 手机牌照 GSM网 合作伙伴 中国电信 手机销售 

分 类 号：F752.7[经济管理—国际贸易] K878[经济管理—产业经济]