网络舆论领袖地位稳定性探悉--以人民网强国社区《中日论坛》为例  

Research on the Stability of Online Opinion Leadership:A Case Study of Sino-Japan Forum BBS in People's Net

作　　者：余红[1] 

机构地区：[1]华中科技大学新闻与信息传播学院副教授、博士

出　　处：《新闻与传播研究》2008年第6期72-80,共9页Journalism & Communication

基　　金：教育部人文社会科学规划项目(07JA860009);国家社科基金重大招标项目(07&ZD040);湖北省普通高校人文社会科学重点研究基地“科技与传播研究中心”课题成果

摘　　要：论文实证研究中日论坛舆论领袖2006年半年期间领袖地位变更及其规律。依领袖地位稳定性不同程度,将中日论坛舆论领袖划分为稳固型、稳定型、动荡型和流星型四种类型,其中动荡型和流星型舆论领袖所占比例最大。论文继而剖析影响领袖地位稳定性的因素,发现网络舆论领袖地位频繁更替现象背后蕴含规律:成为网络论坛舆论领袖的核心因素是发帖数量与帖子质量;数量是前提,质量是关键。说明网络时代的金科玉律——"内容为王"同样适用于网络时政论坛。This paper explores the stability of BBS opinion leadership,with the case study of Sino - Japan Forum BBS in Strong China Section of People' s Net. The BBS opinion leadership can be categorized as four types; very stable opinion leadership, stable opinion leadership , unstable opinion leadership and the transient opinion leadership. Among them, the last two types possess the largest portion. Further research reveals that the attainment of BBS opinion leadership lies in the quantity and quality of posting, in which the quantity is the prerequisite and quality is the crucial factor. The outcome of this study has proved that the content is the most important factor in the digital era.

关 键 词：领袖地位 网络论坛 网络舆论 稳定性 中日 人民网 舆论领袖 社区 

分 类 号：G206[文化科学—传播学]