利用校园超市培养高职市场营销专业人才的思考  

Cogitation on Training Talents Majored in Marketing in Higher Vocational Colleges Using Campus Supermarket

作　　者：李本初[1] 平怡[1] 

机构地区：[1]长江职业学院,湖北武汉430074

出　　处：《湖北职业技术学院学报》2008年第4期93-95,66,共4页Journal of Hubei Polytechnic Institute

基　　金：湖北省教育科学"十一五"规划课题<大学生超市与市场营销专业工学结合人才培养模式研究>(项目编号:2007B332)阶段性研究成果。

摘　　要：文章介绍了市场营销专业改革的背景,论述了将高职市场营销专业与校园超市相结合,进行人才培养的可行性,指出了利用校园超市进行人才培养应注意的几个问题。This paper introduces the professional background of the reform in Marketing, and analyzes the feasibility of talents training by combining Marketing in higher vocational schools with campus supermarkets. In addition, the author proposes several questions which should be focused on in the talents training while making use of campus supermarkets.

关 键 词：市场营销专业 人才培养 校园超市 

分 类 号：G642.0[文化科学—高等教育学]