顾客网上讨价还价最优出价问题  

Study on the Consumer's Optimal Offers in Online Haggling Setting

作　　者：周振红[1,2] 黄深泽[2] 

机构地区：[1]西南交通大学经济管理学院,成都610031 [2]湖北经济学院,武汉430205

出　　处：《系统管理学报》2008年第6期660-664,共5页Journal of Systems & Management

摘　　要：通过研究顾客网上讨价还价时出价的原因,建立了顾客网上讨价还价的最优出价模型,用此模型分析销售商目标市场中顾客因重复购买获得的信息与讨价还价成本对顾客最优出价的影响。Haggling over prices was the common mode of business in China and western countries, but laterly it had been replaced by the fixed price gradually. However, by the emergence of Internet and its extensive usage for electronic commerce, the online haggling begins to diffuse. In this article, through studying why the consumers offer in online haggling, we establish a consumers＇ optimal offers in online haggling, with which we analyze the information such as the consumers getting from purchasing repeatedly and online haggling cost how to affect consumer＇s optimal offers in online haggling.

关 键 词：网上讨价还价 网上购物 成本 差别价格 

分 类 号：F731.36[经济管理—产业经济]