浅析皮具业的差异化生存与持续发展  

Diversity Survival and Sustainable Development in Leather Goods Industry

作　　者：曾琦[1] 陈武勇[1] 何有节[1] 

机构地区：[1]四川大学轻纺与食品学院生物质与皮革工程系,四川成都610065

出　　处：《皮革科学与工程》2009年第1期62-64,共3页Leather Science and Engineering

摘　　要：从分析我国皮具行业发展的整体现状入手,分析了皮具企业实施差异化战略的必要性,并从差异化战略的本源、差异化战略的基础、差异化战略的支撑几个主要方面提出了皮具企业在实施差异化战略时要注意的问题。According to the whole situation of leather reasons for difference competition strategy of leather cussed including the origin, the basis and the support same time, some problems that need to be solved have industry, this article analyzes the demands and enterprises. Several key aspects has been dispoints of difference competition strategy. At the been set out

关 键 词：皮具行业 策略 差异化战略 可持续发展 

分 类 号：F426.88[经济管理—产业经济]