模块化时代价值链的利润转移研究  

Study on Transfer of Profits along Value-chains in Modular Times

作　　者：陈金伟[1] 苗建军[1] 

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京210016

出　　处：《徐州师范大学学报（哲学社会科学版）》2009年第1期103-106,共4页Journal of Xuzhou Normal University(Philosophy and Social Sciences Edition)

基　　金：国家社会科学基金项目(课题号:08BJY014);江苏省社会科学基金课题(课题号:08CSJ014)成果之一

摘　　要：在模块化时代来临的今天,利润区向价值链两端转移只是最终表象,而其内在的传导机制却是沿着模块化促成的价值模块网络进行的。传统的集合型价值链发生了以价值模块为基础的解构、整合和重建,不同企业的价值模块和模块化价值链在共同的界面标准内交叉连接、融合贯通,形成企业价值网络。企业右移需求曲线的过程其实就是追逐利润区的过程,只是现在的利润区的转移路径不再只有一条而是在价值网中呈扩散式。企业要把握住价值链上利润区的转移趋势则必须充分利用价值模块的核心作用,以消费者需求为导向,以点带面全方位地感应消费者的消费诉求,进而充分利用价值网络的相关价值模块以找寻不断转移的利润区。This paper compares modularization, value chain and value module firstly, then we analyze the economic meaning of Smile Curve deeply based on the modularization theory. The conclusion is that the profits transferring from middle to both ends is just a presentation while its built-in along the transmission mechanism is modular contributed to the value of the network module. The traditional value-chain has changed based on the value of deconstruction, reconstruction and integration of different modules. Consequently we think the most important thing for connotative enterprises is holding value-network composed of value module. If you want to get more profits, you have to concentrate the key value module to satisfy all kinds of needs of the consumers.

关 键 词：模块化 价值链 利润转移 价值模块 价值网 

分 类 号：F062.9[经济管理—政治经济学]