基于供应链管理的防“仿冒盗版”对策  

Strategies on Counterfeiting Prevention in Supply Chain Management

作　　者：赵芳[1] 赵秋梅[2] 

机构地区：[1]南开大学商学院,天津市300071 [2]天津电子信息职业技术学院,天津市300132

出　　处：《天津职业院校联合学报》2009年第1期150-152,共3页Journal of Tianjin Vocational Institutes

摘　　要：基于供应链管理的防"仿冒盗版"对策,是在对仿冒盗版的现状及类别分析后,针对供应链失调漏出类"仿冒盗版"品所提出的预警性管理对策。对策主张供应链节点企业签署防"仿冒盗版"的诚信协议、建立信息共享的供应链管理信息系统、按统一的绩效管理目标重组业务流程、实施"四位一体"的物流运营模式。Strategies on counterfeiting prevention, which depend on analysis of counterfeiting activities＇ status quo, are pre- warning management countermeasures that focus on maladjustment in supply chain. The node companies in supply chain should sign on trust contract, build supply chain information system of information share, rebuild operation system with unite performance management goal, put ＂4 in 1＂logistics operation model into practice.

关 键 词：防“仿冒盗版” 诚信协议 供应链管理 

分 类 号：F253[经济管理—国民经济]