自驾车旅游客源地市场调查分析——以南宁市为例  

Investigation and Analysis of the Passenger Source Market of the Self-drive——a case study of Nanning

作　　者：韦倩虹[1] 郝革宗[2] 

机构地区：[1]广西师范学院资源与环境科学学院 [2]广西师范学院管理科学学院,广西南宁530001

出　　处：《广西师范学院学报（自然科学版）》2008年第4期75-80,共6页Journal of Guangxi Teachers Education University(Natural Science Edition)

摘　　要：该文以南宁市为案例,通过发放调查问卷取得第一手资料,对南宁市自驾车旅游客源地市场的人口学特征、行为特征、需求特征进行了归纳、总结和分析,从而得出市场调查结论.The Conclusion of market investigation was drawn about the general properties of Nanningself-drive-passengers market concerning pppulation trend, population transfer as well as the need through issuing an investigation inquiry answer as the first-hand stuff for analysis and summing-up.

关 键 词：自驾车旅游 客源地市场 南宁市 

分 类 号：F590.7[经济管理—旅游管理]