我国农产品流通渠道模式创新研究  

A Study on Innovations of Agro-product Marketing Channel Modes in China

作　　者：赵晓飞[1] 田野[1] 

机构地区：[1]湖北大学商学院,湖北武汉430062

出　　处：《商业经济与管理》2009年第2期16-22,91,共8页Journal of Business Economics

基　　金：武汉社科基金项目(08042)

摘　　要：相对落后的农产品流通渠道建设一直是制约我国农产品市场快速发展的瓶颈。与国外农产品流通渠道相比,我国农产品流通渠道体系还存在诸多的弊端。在目前条件下,要提高我国农产品流通渠道运行的绩效,解决"小农户"与"大市场"之间的矛盾,关键是要对农产品流通渠道模式从渠道关系、参与主体、流通业态、流通技术(手段)、政府政策支撑体系等层面进行创新,这是发展我国农产品流通亟待解决的问题。The out-dated agro-product marketing channel has restricted the rapid development of China＇s agricultural market. Compared with foreign agro-product marketing channel, China＇s agro-product marketing channel system has disadvantages. It is necessary to innovate China＇s agro-product marketing channel from channel relations, participants, business format, distribution technology/means and government poliey support system in the current circumstances in order to improve the performance of marketing channels and resolve the conflict between ＂small farmers＂ and ＂large markets＂. These are the urgent problems for improving China＇s agro-products distribution.

关 键 词：农产品 流通渠道 模式 创新 

分 类 号：F062.9[经济管理—政治经济学]