拉丁美洲化妆品及盥洗用品市场营销  

Cosmetics and toiletries market in Latin America

作　　者：胡芳华[1] 

机构地区：[1]山西省表面活性剂重点实验室,山西太原030001

出　　处：《日用化学品科学》2009年第2期48-49,共2页Detergent & Cosmetics

摘　　要：为了增强在世界贸易中的地位,拉丁美洲12个国家成立了南美洲国家联盟,简称UNASUR。区域组织间紧密的贸易关系,促进了化妆品市场的发展。虽然南美洲国家联盟还存在不少没有解决的难题,但是区域持续盈利发展态势,本地零售业的多样化,丰富的原材料市场,成功的直销世界,诠释了拉丁美洲趋于成熟的化妆品市场。In order to reinforce the region＇ s importance in the mutinational world, last May 12 countries of Latin America created the Union of South American Regions - UNASUR. The more close trade relationship of regional＇ s countries promoted the development of cosmetic market. Although there still exist some unresolved problems, However, the region continued profitable development, diversification of the local retail industry, rich in raw materials markets, and the success of direct marketing in the world were interpreted the maturity of cosmetic market in Latin America.

关 键 词：南美洲国家联盟 化妆品 盥洗用品 市场 发展 

分 类 号：F416.72[经济管理—产业经济]