品牌特征族的个性化产品造型设计研究  

Research on Personalized Form Design Based on Product Brand Characteristics Family

作　　者：杨颖[1] 张艳河[1,2] 

机构地区：[1]浙江大学,杭州310027 [2]华南农业大学,广州510640

出　　处：《中国机械工程》2009年第4期460-466,共7页China Mechanical Engineering

基　　金：国家自然科学基金资助项目(60475025);国家863高技术研究发展计划资助项目(2004AA1Z2390)

摘　　要：为了得到具有品牌个性的产品造型,提出了基于品牌特征族的产品造型设计方法:先应用回归树技术建立产品造型特征与个性化意象的最佳匹配关系;然后应用聚类分析,构建各品牌的造型特征原型,并用认知实验获取造型特征的识别强度;最后设计了满足用户精神需求的个性化造型方案,并采用相似性模型来识别方案是否延续品牌特征。以诺基亚6系列、N系列和摩托罗拉W系列直板机为研究对象进行了造型设计研究。研究结果表明,该个性化产品造型设计方法合理可行。As for difficulty of applying brand characteristics to personalized product form design, personalized form design method（PFDM） based on product brand characteristics family（PBCF） was proposed. Firstly,the optimal match between product form characteristics and personalized image was obtained by regression tree method. Secondly,product form prototypes of different brands were fabricated by cluster analysis, and identifying intensity of product form characteristics was obtained by two cognitive experiments. Finally, personalized form schemes which satisfied the user＇s emotional requirements were achieved, and similarity model was used to examine whether the schemes was coincidence with the expected brand characteristics or not. Series mobile phones of Nokia 6 ,Nokia N and Motorola W were taken as examples,and the results show that PFDM based on PBCF is reasonable and effective.

关 键 词：个性化造型 品牌特征族 识别 回归树 产品设计 

分 类 号：TP182[自动化与计算机技术—控制理论与控制工程]