洪江古商城旅游资源开发探析  

Research of Tourist Resources Exploitation in the Hongjiang Ancient Commercial City

作　　者：蒋卫平[1] 

机构地区：[1]怀化学院艺术设计系,湖南怀化418008

出　　处：《家具与室内装饰》2009年第2期42-43,共2页Furniture & Interior Design

摘　　要：本文论证了洪江古商城旅游资源开发的可行性,并从古商城自身建设和沅江沿岸建设来进行开发探究;从品牌定位和整合传播等方面初步分析了宣传策略。This article has argument feasibility of the Hongjiang ancient commercial city touris resources exploitation,and carries on the exploit inquisiton from the ancient commercial city self-construction and the Yuanjiang river coat construction;Preliminaryly analysize the Publicity strategies form brand localization and conformity dissemination.

关 键 词：洪江古商城 旅游资源 开发 宣传 

分 类 号：F592.7[经济管理—旅游管理]