成都大熊猫繁育研究基地入境游客满意度评价实证研究  

An Empirical Study on the Evaluation of Inbound Tourists' Satisfaction in Chengdu Research Base of Giant Panda Breeding(CRBGPB)

作　　者：刘妍[1] 唐勇[2,3] 田光占[1] 廖骏 

机构地区：[1]四川师范大学外事学院,四川成都610110 [2]成都理工大学商学院,四川成都610059 [3]成都理工大学地球科学学院,四川成都610059 [4]成都大熊猫繁育研究基地园林基建部,四川成都610081

出　　处：《旅游学刊》2009年第3期36-41,共6页Tourism Tribune

摘　　要：成都大熊猫繁育研究基地由于其占有绝对优势的区位条件,已成为中国展示大熊猫最重要的窗口,近年来,其入境游客的比例远远高于国内游客,因此,对入境游客满意度的研究尤为重要。在目前对该熊猫基地领域的研究尚处于空白的情况下,本文基于深度访谈和问卷调查,采用SPSS11.5统计软件对调查结果进行了较为详细的人口学特征分析,再结合I/P分析法,对吸引力因子重要性、满意度,以及期望值与满意度进行对比分析,最后综合定性和定量研究结论,提出了进一步开发的意见和建议,旨在提高该景区的可持续发展能力,增强入境游客满意度,尽快建设成成熟的国际旅游景区。同时,也为同类型旅游区的建设和发展提供了可资借鉴的数据。Due to its absolutely advantageous regional location, Chengdu Research Base of Giant Panda Breeding （CRBGPB） has become the most important showcase to show giant pandas in China. Since the number of inbound visitors has been much larger than that of domestic visitors in recent years, it is of great significance to study on inbound visitors＇ satisfaction to visit CRBGPB. Currently the study on this topic is still completely blank. The paper, based on in-depth interviews and questionnaire survey, makes a more detailed analysis of demographic characteristics about the results by adopting SPSSll. 5 statistical software. Furthermore, a method based on I/P analysis approach has been adopted to make a comparative analysis between the importance of attractive factors and satisfaction as well as expectancy and satisfaction. In conclusion, some opinions and suggestions have been provided to improve the capability of sustainable development in that scenic area and strengthen the satisfactory degree of inbound visitors and build it into a mature international scenic area as soon as possible. Meanwhile, the paper could shed some lights on the construction and development of similar tourism areas.

关 键 词：成都大熊猫繁育研究基地 入境游客 满意度评价 实证研究 

分 类 号：F592[经济管理—旅游管理]