英文广告语言中的词汇变异探析  

An analysis of lexical deviation in English advertising language

作　　者：王丹丹[1] 张媛媛[2] 

机构地区：[1]牡丹江师范学院英语教育系,黑龙江牡丹江157012 [2]鸡西大学西方语言系,黑龙江鸡西158100

出　　处：《长春大学学报》2009年第1期51-53,共3页Journal of Changchun University

摘　　要：词汇变异作为语言变异的形式之一常被用于广告语言中,以达到新奇独特、标新立异的效果。文章从词类变异、词义变异、搭配变异、词形变异及新造词等方面对广告语言中存在的词汇变异现象进行分析,以期帮助英语学习者更好地学习、理解广告语言。Lexical deviation, as one form of the language deviations, is commonly used in English advertising in order to attract the audiences＇ attention. This article tries to analyze the lexical deviation in English advertising from the perspectives of word class, word meaning, collocation, word form and coinage, hoping to help English learners understand advertising language.

关 键 词：广告语言 词汇变异 突出 

分 类 号：H315[语言文字—英语]