滑雪场季卡定价促销模型研究  

Study of Season Card Sales Model on Skee

作　　者：雷艳[1] 许姜凡[1] 黄晓诚[1] 李华[1] 

机构地区：[1]辽宁科技大学经济与法律学院,辽宁鞍山114051

出　　处：《数学的实践与认识》2009年第4期50-53,共4页Mathematics in Practice and Theory

基　　金：辽宁省科技厅项目(20072212)

摘　　要：根据06～07年间全国主要滑雪场的门市价和季卡价，首先运用EVIEWS6计量软件做出散点图、残差分析图以及残差的自相关-偏相关图，然后运用最小二乘估计方法确定回归方程系数，建立回归和序列组合模型，并将滑雪场的门市价代人相应方程计算出季卡付费方式下滑雪场应制定的最优价格，最后做相应的误差分析并总结本文模型的优点与不足．According to the major ski resorts in the store price and the season card price in 06-07 years, EVIEWS6 is used to make the graphs of scatter, residual analysis and relevant- partial correlation analysis. Then the estimated least multiplied squares method is used to determine the regression equation coefficient and on the basis the regression and serial composition model is built. Also, the store price into the equation can calculate the corresponding optimal season card price. At the final, the error analysis is made and the advantages and inadequate of this model are summarized.

关 键 词：定价 季卡 最优价格 

分 类 号：F592[经济管理—旅游管理] F224[经济管理—产业经济]