试论越剧的网络传播  

On Propaganda of Shaoxing Opera on the Network

作　　者：孙月飞[1] 范晓伟[1] 应科女 

机构地区：[1]华中师范大学城市与环境科学学院 [2]浙江省海宁市越剧团

出　　处：《浙江艺术职业学院学报》2008年第4期50-55,共6页Journal of Zhejiang Vocational Academy of Art

摘　　要：随着互联网的普及,越剧逐渐步入网络传播时期,互联网上出现了丰富多样的越剧网站和越剧资源。越剧的网络传播不同于以往任何一种传播方式,具有丰富性、交互性、个性化、自由化、多媒体兼容等特点,起到了传承、交流、娱乐等功能。但当前越剧的网络传播也存在着不少困难和问题,主要表现在免费下载的版权问题、网站生存状态不稳定、巨大的市场空间和越剧网站的现状之间还没有形成和谐的比例关系、网站同质化现象严重。With the popularization of Internet, Shaoxing opera begins to propagate on Internet. Various websites and information of Shaoxing opera can be seen on Internet. Different from any other ways, the propaganda of Shaoxing opera on network embraces such characteristics as rich, interactive, personal, liberal and compatibility of multimedia. It serves as an approach to inherit, communicate and entertain- ment as well. However, there are also lots of difficulties and problems, mainly the copyright dispute of free downloads, the instability of websites, the non - coordination between the vast market and the status quo of Shaoxing opera websites and the homogenization of the websites.

关 键 词：越剧 越剧网络 网络传播 

分 类 号：I207.36[文学—中国文学]